“Well, my dear Pangloss,” said Candide to him, “when you had been hanged, dissected, whipped, and were tugging at the oar, did you always think that everything happens for the best?”
I laugh every time I read this and reply “yes”
Top ideas from the article:
“run giveaways on GoodReads and
work with book bloggers to get
you reviews, interviews and guest
posts online, generally focusing
on sites with the most traffic for
your genre. ”
“Think about your social media
platform as a way of making new
friends with readers and other
” I ask for readers to review at the end of the books, in my Acknowledgements section.
(Once I started doing that, I got twice the number of reviews.)”
“sends advance copies to Kirkus, Booklist, Library Journal, Publishers Weekly, and all of the other big reviewing sites,”
“I pay big bucks to be featured on
high-powered email lists like
Bookbub to get my book into the Kindles of readers at free
or deep discount. ”
Don’t forget to add them on
The real study was to see what the
subjects thought of the asshole
researcher after doing him a favor. The questionnaire asked how much they liked him on a scale from 1 to 12. On average, those who got to leave with their money rated him as a 5.8. The ones who did the secretary a favor gave him a 4.4. The ones who did the researcher a favor gave him a 7.2, suggesting the Benjamin Franklin Effect made them like him far more than the other two groups.
The ones he had to ask showed empathy, they understood him being a jerk, that he was human enough to talk to them about his problems, that they could help.
I read this for research on my next book, I only gave it 3/5 because it not well written, but the content is interesting. It good that someone in his position has written a book like this.